Sir Lancelot: Look, my liege!
[trumpets play a fanfare as the camera cuts briefly to the sight of a majestic castle]
King Arthur: [in awe] Camelot!
Sir Galahad: [in awe] Camelot!
Sir Lancelot: [in awe] Camelot!
Patsy: [derisively] It’s only a model!
King Arthur: Shh! [imdb]
Forbes has an article of Clayton Christensen’s recent keynote. It’s easy to read as a crititicism of profit maximization and business schools.
But they are not the real problem. The real problem is taking a model and thinking it is a precise description of reality. Every model has its limits.
The last thing we need now is blind following of a new model. As much as customer centricism and net promoter score are good things, profit maximization and ROI are still as useful as before. All of them are tools that help us understand the reality better, not replacements of reality. They are not more than that, but not less than that either.
Let’s not go to Camelot. It is a silly place.