Business vs. development

A friend said to me this week that he left his previous job because the balance between business and software development was skewed too much towards business. It was all about the profits for the company, he said.

If you think this way you have already lost the game, and you will not be satisfied with your job.

First of all, you are missing the most important player from the picture: the client.

Secondly, this isn’t a zero-sum game. We are not dividing a pie into three, we are creating new, larger pies. In every software project I’ve experienced there have been huge untapped opportunities to help the client, to push the boundaries of how we are helping him. (And this includes some very unsuccesful and very succesful projects.)

As long as you focus on the division of the pie, you miss the opportunity to do truly valuable work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s