Prototypes validate ideas. Rather than basing plans on guesses, you create something concrete and put it to the test. But what kind of a test? That depends on whether you are aiming for a sustaining or a disruptive innovation. The distinction helps us ask the right questions and build the right prototype. As a consequence we eliminate waste and create an effective innovation process.
I posted to Leonidas blog today: Answer the Right Questions with Prototypes.
